Website Improvements – SEO, AIO, Conversion Rate Optimisation and User Experience Reviews

Website Improvements

Your website is up, it looks great but some how it is just not bringing in the business you hoped it would.  We have come across many sites that look fantastic but just don’t deliver. Often they have not been optimised for search engines, so no one can find them. Sometimes no one has thought deeply about how the site will be used, the User Experience (UX) is poor, so it is difficult to buy, get in touch or otherwise reach your goals, meaning the website does not convert visitors into customers as it should.

Before we do any work with you on other areas of digital marketing, we’ll make sure you site is fully optimised for search engines (SEO), AI agents (such as ChatGPT, AIO), users (UX) and conversions (CRO).

SEO and AIO – Audits and Improvements

Our SEO and AIO audits look at the content on your site, and its technical set up.  This includes checking for issues such as duplicate and missing Meta Tags, Image Optimisation, Broken Links and Pages, Redirects, and Duplicate URLs. We will also look at site speed, the user experience elements of SEO and if there are any improvements to be made there. We will have a look at your overall content and structure of the site, analysing the amount and quality of content, how legible and findable it it is to search engines and AI agents, positions of Calls to Action, links set up, speed, identification and performance of strategic keywords and current rankings. If you request it, we can also have a look at your competitors and run a SEO and AIO health check of a few of your competitors to see how you compare.

If you prefer to implement any changes yourself, or with existing developers, we can just run the audit, check its findings and provide you with an easy-to-understand report and “to do list” – explaining what we recommend you do, and why.  If you’d also like us to work on the site and make the improvements ourselves, we can do that as we go, and then re-run the audit to show you the results.

Our SEO and AIO audits have been particularly effective at improving organic search for e-commerce sites, such as Shopify sites which are often built quickly by keen new entrepreneurs, or have content that changes frequently, and has not always been added (or removed) with search in mind. We also work with organisations who are migrating to a new site, changing the structure of their site or starting work in a new niche and need assistance.

Should your audit show a need for additional content, we can also help with copywriting or blogging, to enhance your SEO and AIO further.

The price and time required for an SEO and AIO audit will depend on how you prefer to work, and how often the site is audited. Do get in touch for a chat to find out more.

User Experience (UX) and Conversion Rate Optimisation (CRO) Review

Our User Experience (UX) and Conversion Rate Optimisation (CRO) review will typically look at: navigation and structure, site speed, mobile optimisation and other technical factors. We then combine this with research of your target market, how you expect them to use your site and how they behave when they get there. We’ll use technical tools, heatmapping, analytics data, research of your market and our in-depth experience of web psychology and behaviours. Samphire Kirby has a special interest in UX, and holds a BCS Certificate in Foundations of User Experience.

As for SEO, our UX and CRO reviews result in a list of recommended improvements to your site, prioritised according to how much impact they will make.  Once we know what needs doing, either we can make those changes for you, or you can make them with your existing web supplier – or we can share out the work.

For all our website projects, we can work on an existing site, a brand new site or a site undergoing redevelopment. We frequently work alongside other web developers who may not have the SEO, UX or CRO expertise of our team.

Upgrading your site’s SEO, UX and CRO can make a real difference to your website rankings, traffic and ultimately, online sales. Our experienced team have achieved up to 50% increases in conversion after our UX and CRO recommendations have been implemented.

GET IN TOUCH

email: sam@samphiremarketing.com

  • Marketing Strategy

    Whatever issues you may have, Sam will take a good look through your marketing activity and help you decide what is working and what is not. We can then work with you to develop and implement an effective marketing plan for your business.

  • Website Development

    Whether you have had a website before and it needs an update, or you need a totally new site developed, our in-depth research, design and build process will ensure your site works well for you and your customers, on whatever device they choose, and is fully optimised for search engines.

  • Social Media Content and Blogging

    Not sure what to post, where or when? We can help you develop a full content marketing plan for your Blog and Social Media – and if you need help writing and publishing it, we can help with that too.

  • Online Advertising - PPC and Social Media

    Set up, manage and optimise your Google Search, Display and Remarketing Advertising. Set up, manage and optimise Facebook, Instagram, LinkedIn and other paid Social Media campaigns.

  • Design and Branding

    Need a new logo? a brand refresh? a look and branding plan for a new company?  Our designers can develop the brand assets you need to stand out from the crowd, and make sure they work well on your website and in all your marketing activities.

  • Marketing Support

    Missing a team member? Need an extra hand? Whether you’re covering maternity leave, finding it takes a while to recruit or just need a hand through a busy patch, we can step in and support your existing team for however long you need.

  • Email Marketing

    From automated welcome and abandoned basket emails, to birthday offers and newsy updates, email marketing can be a powerful tool for promoting your business.  We will help you design, run and optimise campaigns that meet GDPR and Privacy requirements.

  • Marketing Training

    Prefer to do things yourself? Sam is a fully qualified and experienced trainer. If you’d rather manage your own activities, we’re happy to train you up, get you started and come back for the occasional review to keep you up to date.

SAMPHIRE MARKETING CLIENTS