Marketing Training

Whether you’d like to learn how to look after more of your marketing yourself, or just want to understand better what we are up to, Sam offers seminars, bespoke training packages and one-to-one coaching in all aspects of Marketing.

Sam Kirby is a qualified teacher, Assessor and Verifier and has over 15 years experience of training. We will make sure we understand what you need to know and design training activities specifically to help you achieve your goals.  We’ll then be around to support you as you get going with your new marketing activities.

Sam wrote, teaches and assesses the Marketing Apprenticeship courses for Truro and Penwith College.

Areas where we are frequently asked to help with training include:

  • Social Media Advertising – Facebook & Instagram, Pinterest, TikTok, LinkedIn
  • Reporting – setting up monthly reports for your digital marketing
  • Google Analytics 4
  • AI Tools – making the most of AI for marketing
  • Search Engine Optimisation (SEO)
  • Content Marketing and Blogging, designing a Content Plan
  • Developing a Marketing Plan
  • Google Ads and Microsoft Ads PPC Advertising
  • Data Protection and Marketing Law
  • Email Marketing
  • WordPress Editing and Content Management
  • Supporting CIM students and Marketing Apprentices with their learning

Get in touch to discuss your training needs and we’ll come up with a plan to get you working confidently in all the areas you need.

  • Marketing Strategy

    Whatever issues you may have, Sam will take a good look through your marketing activity and help you decide what is working and what is not. We can then work with you to develop and implement an effective marketing plan for your business.

  • Website Development

    Whether you have had a website before and it needs an update, or you need a totally new site developed, our in-depth research, design and build process will ensure your site works well for you and your customers, on whatever device they choose, and is fully optimised for search engines.

  • Website Improvements

    If you have a website and it’s not bringing in the business it should, we can give it a thorough health check.  We’ll review your Search Engine Optimisation, User Experience and Conversion Rates and make the changes you need to get found and easily turn visitors into customers.

  • Online Advertising - PPC and Social Media

    Set up, manage and optimise your Google Search, Display and Remarketing Advertising. Set up, manage and optimise Facebook, Instagram, LinkedIn and other paid Social Media campaigns.

  • Social Media Content and Blogging

    Not sure what to post, where or when? We can help you develop a full content marketing plan for your Blog and Social Media – and if you need help writing and publishing it, we can help with that too.

  • Design and Branding

    Need a new logo? a brand refresh? a look and branding plan for a new company?  Our designers can develop the brand assets you need to stand out from the crowd, and make sure they work well on your website and in all your marketing activities.

  • Email Marketing

    From automated welcome and abandoned basket emails, to birthday offers and newsy updates, email marketing can be a powerful tool for promoting your business.  We will help you design, run and optimise campaigns that meet GDPR and Privacy requirements.

  • Marketing Support

    Missing a team member? Need an extra hand? Whether you’re covering maternity leave, finding it takes a while to recruit or just need a hand through a busy patch, we can step in and support your existing team for however long you need.

SAMPHIRE MARKETING CLIENTS