Website Development

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Sam and her team specialise in building websites that  stand out from the competition. As born and bred marketers, our sites are fully optimised for SEO, easy to maintain and designed from the start to make it as easy and enjoyable as possible for your clients to  reach their goals – whether that is to research your products and make contact with you to discuss their needs or to buy from you direct online.

Most of our sites are built in WordPress, Woo Commerce and Shopify and we are a Shopify Partner. We also have experience with Squarespace, Drupal, Wix, Weebly and can work with most CMS. Sites we have worked on vary from small brochure sites designed to encourage phone enquiries, to busy, complex e-commerce sites, and large, multilingual sites used by hundreds of internal staff to share information.

Our process for researching, designing, developing and launching websites is thorough, informed and flexible throughout.  Typically a site development project will include:

  • Research Phase – understanding your goals for your site, understanding your brand, researching and learning from competitor sites
  • User Experience Planning – identifying key customer personas and their ideal journey through the new site so the site works as well and as easily as it can for them. Agreeing the information architecture for your site and your site map
  • Design – designing a bespoke site for your brand, or adapting a template to fit the look and feel of your organisation. If necessary, we can also work on design and branding to help you develop a logo, font type, colours and look and feel for your brand
  • Development – building and coding the site to meet your requirements
  • Content Upload – we can support you with writing and uploading content, organising for additional media such as video or photo shoots. If you prefer, to save on budget, you can complete this stage yourself
  • SEO Checks and Launch – ensuring the site is fully optimised for search engines and that any previous site is correctly redirected to ensure your new site ranks highly
  • Optimisation and Fine Tuning – monitoring site performance and adjusting as necessary over the first 6-8 weeks post launch
  • Training  – making sure you are your team are happy editing and looking after your site, if you wish to do so yourselves going forward

We can also advise you on hosting and set that up for you, work with you longer term on maintaining the site to sure it is kept secure and up-to-date, and of course support you with your digital marketing to drive traffic to the site.

Get in touch with us today to find out how we could help you get your new site and up and driving business for you soon.

  • Marketing Strategy

    Whatever issues you may have, Sam will take a good look through your marketing activity and help you decide what is working and what is not. We can then work with you to develop and implement an effective marketing plan for your business.

  • Website Improvements

    If you have a website and it’s not bringing in the business it should, we can give it a thorough health check.  We’ll review your Search Engine Optimisation, User Experience and Conversion Rates and make the changes you need to get found and easily turn visitors into customers.

  • Online Advertising - PPC and Social Media

    Set up, manage and optimise your Google Search, Display and Remarketing Advertising. Set up, manage and optimise Facebook, Instagram, LinkedIn and other paid Social Media campaigns.

  • Social Media Content and Blogging

    Not sure what to post, where or when? We can help you develop a full content marketing plan for your Blog and Social Media – and if you need help writing and publishing it, we can help with that too.

  • Design and Branding

    Need a new logo? a brand refresh? a look and branding plan for a new company?  Our designers can develop the brand assets you need to stand out from the crowd, and make sure they work well on your website and in all your marketing activities.

  • Marketing Support

    Missing a team member? Need an extra hand? Whether you’re covering maternity leave, finding it takes a while to recruit or just need a hand through a busy patch, we can step in and support your existing team for however long you need.

  • Email Marketing

    From automated welcome and abandoned basket emails, to birthday offers and newsy updates, email marketing can be a powerful tool for promoting your business.  We will help you design, run and optimise campaigns that meet GDPR and Privacy requirements.

  • Marketing Training

    Prefer to do things yourself? Sam is a fully qualified and experienced trainer. If you’d rather manage your own activities, we’re happy to train you up, get you started and come back for the occasional review to keep you up to date.

SAMPHIRE MARKETING CLIENTS