About Samphire Marketing + Web Ltd

Samphire Kirby Headshot April 2025

Samphire Kirby and her trusty crew of SEO Pros, Digital Marketers, Developers, PPC Experts, Data Analysts and Content Writers offer the full spectrum of technical marketing and web services.

Chartered Marketer and Fellow of the CIM, Samphire Kirby (briefly Amps) has over 30 years’ experience as a marketer. Client-side, Sam has worked for large multinational organisations including the Virgin Group, PADI International, in the public sector as Head of Marketing and Communications for Falmouth University and the Combined Universities in Cornwall. Sam has also worked with many of Cornwall’s start ups and small businesses as a marketing trainer and mentor.

As MD of Digital Marketing agency, Electric Dialogue (2015-17), Sam ran digital marketing activity for a wide variety of clients across the UK and abroad, including e-commerce companies, business to business suppliers, travel brands, event organisers, scientific service providers and entrepreneurs building new businesses.

Sam’s formal qualifications include Fellowship of the Chartered Institute of Marketing (CIM), Professional Diploma in Marketing, ILM Level 5 Award in Management, Google Certified in Google Ads and Google Analytics GA4, Digital Marketing Certificate (University of Southampton) and BCS Foundation Certificate in User Experience. Sam is also a qualified teacher for adult learners (PGCE in Lifelong Learning).

Sam’s skills and experience reach even wider, across the full marketing mix. From early days organising TV, Radio and Tube Poster ads for Virgin Megastores, to prospectus editing for Falmouth University, organising suited-and-booted PR events at the House of Commons and European Union offices in Brussels for Combined Universities in Cornwall to two years of intense digital marketing planning and execution for clients at Electric Dialogue.

When not working in Marketing, Sam plays saxophone and flute with local band Go Go Skank and volunteers as a Coastguard Rescue Officer at Porthoustock.  In a previous life, she ran a freediving school, competed on the UK Team and taught scuba and freediving to instructor level.

Sam now works with a team of carefully chosen freelancers to offer the full range of marketing services, support and training to companies throughout the UK, from her base in Cornwall. Either taking on your project personally, or working with a talented professional who will be a good fit for you, Sam and her team will make sure your marketing activity fits well with your brand and makes a real difference to your business.

Connect with Sam on LinkedIn

GET IN TOUCH

email: sam@samphiremarketing.com

SAMPHIRE MARKETING & WEB CLIENTS

 

Sam Kirby’s Background

  • 1995 - 1997 WH Smith Group Management Training Scheme

    Trainee Manager Waterstones and Virgin Retail

  • 1997 - 2000 Virgin Retail Group

    Advertising Coordinator, Chart Marketing Manager, Product Manager – Chart

  • 2000 - 2003 Emperor Divers, Red Sea and Porthkerris Divers, Cornwall

    Scuba Diving Instructor and Dive School Marketing Manager

  • 2003 - 2007 Professional Association of Scuba Instructors (PADI) International

    Training Coordinator, Regional Manager – Marketing and Sales (Egypt, Eastern Europe, Scotland and Wales)

  • 2003-2017 Saltfree Divers

    Owner Operator of own Freedive School www.saltfreedivers.com (sold the business in 2017)

  • 2007 - 2010 Falmouth University

    Head of Marketing and Web

  • 2010 - 2012 Combined Universities in Cornwall

    Marketing and Communications Manager

  • 2010 - 2015 Truro and Penwith College Business

    Head of Marketing and Management Training

  • 2015 - 2017 Electric Dialogue

    Account Director and Managing Director, Full Service Digital Marketing Agency

  • 2017 Samphire Marketing + Web launched

What Samphire’s Clients Say…

We’ve had the pleasure of working with Sam and her team for over a decade, and their expertise has been invaluable. Their advice is always timely, well-informed, and tailored to our needs. Sam consistently puts the client first, taking the time to offer thoughtful guidance, which has earned our trust in her recommendations.

We highly recommend Samphire Marketing—professional, knowledgeable, and efficient every step of the way

St Austell Printing Company

Sam has developed a real indepth knowledge of our niche market.  She has been supporting us with PPC, SEO, Social Media content, Blogs, Marketing Analysis and with maintaining our website. I haven’t found a sector of marketing yet that Sam doesn’t know about and she is able to explain things in layman’s terms, jargon free, nice plain English.

Sam’s approach is very fluid and responsive. I would highly recommend her to anyone that wants to see results from money spent.

Forms Plus Icon

Sam has been brilliant to work with.

She is reliable, great at communicating and has a wealth of knowledge and experience.

She has made sure to understand the brand and our culture to ensure she gives the best advice for what we need.

Rude Health

Sam was recommended to me by another business in Cornwall and I’ve been delighted with the service and support I’ve received ever since. Friendly, knowledgeable and highly responsive, nothing is ever too much trouble, nor is Sam afraid to offer helpful solutions to questions I hadn’t thought of asking. Brilliant!

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Expert in all things marketing and web including Marketing Planning, SEO, and Social Media. Also always approachable and happy to answer any questions. Friendly and responsive.

Truro_College_logo

Sam has helped with the revamp of our website Pink Ginger catering and has increased the traffic and enquiries enormously.

Completely trust her advice and suggestions and am delighted with the increased business as a result. Would highly recommend.

pink ginger catering logo

The work Sam and her team have done has helped us considerably to raise awareness of the activities we provide at BF Adventure, promote specific events such as our Corporate Team Building days, bring in donations and recruit volunteers.

We found Sam’s team friendly, easily available and very straightforward to work with, providing clear and regular reports that show that what they are doing for us really works.

BF Adventure
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